Paytient Payments is an Irish Fintech founded in 2017 by Ruairi Gough, a first-generation entrepreneur and businessman, with the goal of helping healthcare organisations to embrace digital payments. Ruairi established Dental Marketing International in 2011 to provide specialist dental marketing services in Ireland. Dental Marketing International went on to work with dentists in 5 countries, and during this time Ruairi identified a niche for a new dentist-orientated payments business, to help dentists move away from cash and cards run more efficient businesses.